Big winners and big losers : the 4 secrets of long-term business success and failure
Alfred A. Marcus
| Year of publication: |
2006 ; 1. print.
|
|---|---|
| Authors: | Marcus, Alfred Allen |
| Publisher: |
Upper Saddle River, NJ : Wharton School |
| Subject: | Success in business | Case studies | Industrial management | Corporations | Business failures | Strategic planning | Unternehmenserfolg | Strategisches Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 396 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-13-145132-4 |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004845306