Extent:
XIX, 227 S
graph. Darst.
21 cm
Series:
Reihe: Marketing und Medien. - Lohmar : Eul, ZDB-ID 2471563-3. - Vol. 5
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: Weimar, Univ., Diss., 2012
ISBN: 978-3-8441-0214-7 ; 3844102140
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW