Binge watching and advertising
Year of publication: |
September 2016
|
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Authors: | Schweidel, David A. ; Moe, Wendy W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 5, p. 1-19
|
Subject: | binge watching | online streaming video | digital advertising | digital media consumption | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media |
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