BIODIESEL PRODUCERS – MARKET SEGMENTATION AND DISTRIBUTION POLICY CASE STUDY – “GREENERGY INTERNATIONAL LTD”

The energy agenda of the European Union, developed by the European Commission, is based on three pillars – creating a competitive European energy market, creating a sustainable energy market and assuring energy safety. These three pillars represent the foundation on which the European Union is building a low consume economy. Through market segmentation, a company can adapt its product or service offer to the specific needs of the targeted segment; communicating and distributing it to its customers in a more effective way. The distribution policy of a company contains the establishment of the marketing channel, and also the development of the strategy regarding the ware logistics. Greenergy International LTD is a Great Britain based company, which has as main activity the supply of fuel and energy, with a low environmental impact.