Biographic and bibliographic recollections re : collections and contributions
Richard W. Pollay
| Year of publication: |
2011
|
|---|---|
| Authors: | Pollay, Richard W. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 3.2011, 4, p. 507-527
|
| Subject: | Marketing | Werbung | Advertising | Wissenschaftliche Methode | Scientific method | Dokumentation | Documentation | Archiv | Archive |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407701