Biometric tools in a computational advertising context : an overview of use and application

The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases

Holiday, Steven, (2021)

Can social media listening platforms' artificial intelligence be trusted? : examining the accuracy of Crimson Hexagon's (now Brandwatch Consumer Research's) ai-driven analyses

Hayes, Jameson L., (2021)

A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis

Holiday, Steven, (2023)