Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Saim Kashmiri, Cameron Duncan Nicol, Liwu Hsu
| Year of publication: |
March 2017
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|---|---|
| Authors: | Kashmiri, Saim ; Nicol, Cameron Duncan ; Hsu, Liwu |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 2, p. 208-228
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| Subject: | Customer data breach | Contagion effect | Social network theory | Marketing influence | Marketing capability | Corporate social performance | Corporate Social Responsibility | Corporate social responsibility | Soziales Netzwerk | Social network | Marketing | Spillover-Effekt | Spillover effect | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundendaten | Customer data | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-016-0486-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011658057