Blend in with the scene to get maximum ad stand-out (the effectiveness of advertising based on social media and networks)
| Year of publication: |
2011
|
|---|---|
| Authors: | Cooper, L. |
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 8
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Advertising effectiveness | Brand management | Consumer behaviour | Internet marketing | Marketing planning | Social media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2011.05627haa.010 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015011738