Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Year of publication: |
2021
|
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Authors: | Beeler, Lisa ; Zablah, Alex R. ; Rapp, Adam |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 41.2021, 3, p. 268-284
|
Subject: | authenticity | Brand attachment | brand trust | direct selling | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Verkaufspersonal | Salespeople | Vertrauen | Confidence | Markenartikel | Brand |
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