Blockbusters : the five keys to developing great new products
Gary S. Lynn, and Richard R. Reilly
| Year of publication: |
2002
|
|---|---|
| Authors: | Lynn, Gary S. ; Reilly, Richard R. |
| Publisher: |
New York, NY : HarperBusiness |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 251 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-06-008473-1 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004773529