Blockchain as a resource for building trust in pre-owned goods' marketing : a case of automobile industry in an emerging economy
Achint Nigam, Shreya Sangal, Abhishek Behl, Nirma Jayawardena, Amit Shankar, Vijay Pereira, Yama Temouri and Justin Zhang
| Year of publication: |
2025
|
|---|---|
| Authors: | Nigam, Achint ; Sangal, Shreya ; Behl, Abhishek ; Jayawardena, Nirma Sadamali ; Shankar, Amit ; Pereira, Vijay ; Temouri, Yama ; Zhang, Zuopeng |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 33.2025, 6, p. 723-741
|
| Subject: | Blockchain technology | pre-owned market | qualitative study | resource-based view | trust-based marketing theory | Blockchain | Ressourcenorientierter Ansatz | Resource-based view | Kfz-Industrie | Automotive industry | Vertrauen | Confidence | Schwellenländer | Emerging economies | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2088604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015547072