Blowing minds with exploding dish names/images : the effect of implied explosion on consumer behavior in a restaurant context
Junwei Yu, Olivier Droulers, Sophie Lacoste-Badie
| Year of publication: |
2023
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|---|---|
| Authors: | Yu, Junwei ; Droulers, Olivier ; Lacoste-Badie, Sophie |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 98.2023, p. 1-17
|
| Subject: | Dish evaluation | Dish images | Dish names | Dish perception | Implied motion | Restaurant | Sensory marketing | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Zahlungsbereitschaftsanalyse | Wahrnehmung | Perception | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104764 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304507