Blueprint for retail website design : attracting and retaining millennial online shoppers
Linda Berns Wright, James C. Haug, and Allen Huckabee
| Year of publication: |
2019
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|---|---|
| Authors: | Wright, Linda Berns ; Haug, James C. ; Huckabee, Allen |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 18.2019, 2, p. 170-196
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| Subject: | Customer service | engagement | loyalty | millennials | online shopping | trust | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Website | Kundenservice | Einzelhandel | Retail trade | Vertrauen | Confidence | Junge Erwachsene | Young adults | Kundenzufriedenheit | Customer satisfaction | Altersgruppe | Age group | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1584844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179574