Book Review of Kenneth Kahn's New Product Forecasting: An Applied Approach

Stephen Schnaars notes that the Kenneth Kahn book is one of the few books that steers a wide path around the most commonly-covered time series techniques, concentrating instead on 20 new-product forecasting techniques. While Schnaars finds that brevity of coverage and lack of empirical support are deficiencies, he considers the book's strength to be the clear and easy-to-understand discussions for managers. Copyright International Institute of Forecasters, 2007

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Year of publication:	2007
Authors:	Schnaars, Steven
Published in:	Foresight: The International Journal of Applied Forecasting. - International Institute of Forecasters - IIF. - 2007, 6, p. 38-39
Publisher:	International Institute of Forecasters - IIF

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10004981699