Book Review - Shlomo Maital on The Experience Economy: Work Is Theatre & Every Business a Stage
|Year of publication:||
|Authors:||Pine II, B.Joseph; Gilmore, James H.|
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 40.1999, 4, p. 93-96
Get Real - Does what your bank says about itself align with the reality that customers encounter? In today's experience economy, customers increasingly expect all types of businesses — Including financial institutions — To represent themselves "authentically."
Pine II, B.Joseph, (2008)
Gilmore, James H., (2002)
Pine II, B.Joseph, (1998)
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