Book Reviews - Managing Services Marketing: Text and Readings (4th Edition)
| Year of publication: |
2002
|
|---|---|
| Authors: | Bateson, John E.G. ; Hoffman, K.Douglas ; Thomas, James L. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 22.2002, 3, p. 175
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