Boosting customer engagement through gamification : a customer engagement marketing approach
Sandra Streukens, Allard van Riel, Daria Novikova and Sara Leroi-Werelds
| Year of publication: |
2019
|
|---|---|
| Authors: | Streukens, Sandra ; Riel, Allard C. R. van ; Novikova, Daria ; Leroi-Werelds, Sara |
| Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 35-54
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788114899.00008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163346