Boosting customized and personalized interactive livestreaming experiences : is Amazon Explore competing or complementing the hospitality industry?
Zahy Ramadan, Maya Farah and Norma Al Rahbany
| Year of publication: |
2023
|
|---|---|
| Authors: | Ramadan, Zahy ; Farah, Maya ; Al Rahbany, Norma |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 5, p. 473-493
|
| Subject: | Amazon | Experience | Hospitality | Tourism | Virtual | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Krankenhaus | Hospital | Amazonasgebiet | Amazon region | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-12-2021-0148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430693