Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Miyan Liao, Jiaming Fang, Lintong Han, Ling Wen, Qiqi Zheng, Guoen Xia
| Year of publication: |
2023
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|---|---|
| Authors: | Liao, Miyan ; Fang, Jiaming ; Han, Lintong ; Wen, Ling ; Zheng, Qiqi ; Xia, Guoen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-12
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| Subject: | B2B marketplace | Livestreaming commerce | Online sales | Streamer competence | Video analysis | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Verkauf | Selling | Kompetenz | Competence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114167 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383057