Born digitals entry mode choice from a target market institutional and digitalization perspective
Felix Rainer Schmitz and Ronaldo Parente
| Year of publication: |
2025
|
|---|---|
| Authors: | Schmitz, Felix Rainer ; Parente, Ronaldo Couto |
| Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 35.2025, 1, p. 64-77
|
| Subject: | Born digitals | Digitalization | Entry mode | Institutional theory | Internationalization strategies | Digitalisierung | Digitization | Internationaler Markteintritt | International market entry | Electronic Commerce | E-commerce | Institutionenökonomik | Institutional economics | Globalisierung | Globalization | Markteintritt | Market entry | Digitale Güter | Digital goods |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/RIBS-05-2024-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373122