A born global gradually advancing its internationalization : a case study of internationalization process of a small tour operator in a niche market
Year of publication: |
2013
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Authors: | Nessel, Karolina |
Published in: |
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University. - Nowy Sa̜cz, ISSN 2299-7075, ZDB-ID 2765049-2. - Vol. 9.2013, 1, p. 69-95
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Subject: | SMEs | internationalization | stage models | behavioral models | born global firms | international new ventures | international entrepreneurship | tourism industry | tour operator | niche market | Globalisierung | Globalization | KMU | SME | Multinationales Unternehmen | Transnational corporation | Nischenstrategie | Niche marketing strategy | Tourismuswirtschaft | Tourism industry | Internationaler Markteintritt | International market entry | Unternehmensgründung | Business start-up | Internationales Marketing | International marketing |
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