"Borrow with Pride" : digitale Geschäftsmodellinnovationen durch branchenübergreifende Imitation
Year of publication: |
2013
|
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Authors: | Mezger, Florian ; Enkel, Ellen |
Published in: |
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven. - Wiesbaden : Springer-Gabler, ISBN 3-658-00370-7. - 2013, p. 421-443
|
Subject: | Mobile Business | Mobile business | Digitale Medien | Digital media | Produktpiraterie | Product counterfeiting | Geschäftsmodell | Business model | Produktentwicklung | New product development |
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