Brain buzz for Facebook? : neural indicators of SNS content engagement
Jing Zhang, Jin Ho Yun, Eun-Ju Lee
| Year of publication: |
2021
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|---|---|
| Authors: | Zhang, Jing ; Yun, Jin Ho ; Lee, Eun-Ju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 444-452
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| Subject: | Content engagement | Event-related potentials | Neuromarketing | Social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012544855