Brand affiliations toward business relationships, communication, and performance in B2B food SCM settings : conceptualization and validation
Riad Shams, K. Mohamed Jasim, Mustafeed Zaman, Rajibul Hasan, Jean-François Lemoine, Raouf Ahmad Rather
| Year of publication: |
2025
|
|---|---|
| Authors: | Shams, S. M. Riad ; Jasim, K. Mohamed ; Zaman, Mustafeed ; Hasan, Rajibul ; Lemoine, Jean-François ; Rather, Raouf Ahmad |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 129.2025, p. 79-96
|
| Subject: | B2B communication | B2B relationship | Brand affiliation | Business performance | Cloud kitchen | Food SCM | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Lieferkette | Supply chain | Ernährungsindustrie | Food industry | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Markenimage | Brand image | Marketingmanagement | Marketing management | Kommunikation | Communication | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015454993