Brand alliances as information about unobservable product quality
Akshay R. Rao; Lu Qu; Robert W. Ruekert
| Year of publication: |
1997
|
|---|---|
| Authors: | Rao, Akshay R. ; Lu, Qu ; Ruekert, Robert W. |
| Publisher: |
Cambridge, Mass. |
| Subject: | Strategische Allianz | Strategic alliance | Produktqualität | Product quality | Markenführung | Brand management |
| Extent: | 36 S. graph. Darst. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 97,100 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000968407