BRAND ALLIANCES AS SIGNALS OF PRODUCT QUALITY
| Year of publication: |
1994
|
|---|---|
| Authors: | Rao, Akshay R. ; Ruekert, Robert W. |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 36.1994, 1, p. 87-98
|