Brand and consumer
Ashok Charan
| Year of publication: |
[2024]
|
|---|---|
| Authors: | Charan, Ashok |
| Published in: |
The marketing analytics practitioner's guide ; volume 1
|
| Publisher: |
Singapore : World Scientific |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenwert | Brand equity | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction |
| Extent: | xxiii, 314 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber |
| Language: | English |
| ISBN: | 978-981-12-7446-6 ; 978-981-12-7601-9 ; 978-981-12-7447-3 ; 978-981-12-7508-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383857