Brand association in jewellery segment : scale development and validation
Shamily Jaggi, Dheeraj Nim
| Year of publication: |
2020
|
|---|---|
| Authors: | Jaggi, Shamily ; Nim, Dheeraj |
| Published in: |
International journal of applied management science : IJAMS. - Genève [u.a.] : Inderscience Enterprises, ISSN 1755-8921, ZDB-ID 2471980-8. - Vol. 12.2020, 4, p. 309-323
|
| Subject: | consumer behaviour | brand association | brand image | brand awareness | branding | jewellery | women | brand loyalty | scale development | scale validation | management science | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJAMS.2020.110343 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504992