Brand avoidance : relations between brand-related stimuli and negative emotions
Monika Kavaliauskė; Edita Simanavičiūtė
Year of publication: |
2015
|
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Authors: | Kavaliauskė, Monika ; Simanavičiūtė, Edita |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilnius Univ. Publ. House, ISSN 2029-4581, ZDB-ID 2628550-2. - Vol. 6.2015, 1, p. 44-77
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Subject: | brand avoidance | anti-consumption | emotions | Emotion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott |
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