Brand changes me : an exploratory study of perceived changes in consumers' self-concept in the life cycle
Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa and Agata Poręba-Chabros
| Year of publication: |
2023
|
|---|---|
| Authors: | Kolańska-Stronka, Magdalena ; Farnicka, Marzanna ; Mamcarz, Piotr ; Krasa, Paweł ; Poręba-Chabros, Agata |
| Subject: | Konsumentenverhalten | Consumer behaviour | Lebenszyklus | Life cycle | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2023.2206871 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444764