Brand choice and purchase frequency revisited : an application to recreation behavior
Year of publication: |
2000
|
---|---|
Authors: | Shaw, William D. ; Shonkwiler, John Scott |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 82.2000, 3, p. 515-526
|
Subject: | Tourismusregion | Tourism destination | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Aggregation | Theorie | Theory | Logit-Modell | Logit model |
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