Brand Community Members as a Source of Innovation
Year of publication: |
2008
|
---|---|
Authors: | Füller, Johann ; Matzler, Kurt ; Hoppe, Melanie |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 25.2008, 6, p. 608-619
|
Saved in:
Saved in favorites
Similar items by person
-
Brand community members as a source of innovation
Füller, Johann, (2008)
-
Matzler, Kurt, (2011)
-
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja, (2015)
- More ...