Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Inwon Kang; Jiwon Lee; Matthew M. Shin; Geon-Cheol Shin
| Year of publication: |
2014
|
|---|---|
| Authors: | Kang, Inwon ; Lee, Jiwon ; Shin, Matthew M. ; Shin, Geon-cheol |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 8.2014, 1, p. 113-133
|
| Subject: | Luxury brand | Luxury competency level | Research & development | Asian luxury market | Brand positioning strategy | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marketing | Asien | Asia | Marktsegmentierung | Market segmentation | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-013-0189-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239426