Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Dr. Jochen Mahadevan, Dr. Reinhard Zinkann
| Year of publication: |
2021
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|---|---|
| Authors: | Mahadevan, Jochen ; Zinkann, Reinhard Christian |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 67.2021, 1, p. 72-74
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| Subject: | brand compliance | brand | sales | retail | outside sales | Verkauf | Selling | Markenführung | Brand management | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012490387