Brand equitiy : leveraging brands in international markets
Year of publication: |
2011
|
---|---|
Authors: | Broyles, S. Allen ; Thomas, Sunil ; Kohli, Chiranjeev ; Leuthesser, Lance |
Published in: |
Going global: implementing international business operations. - Santa Barbara, Calif. [u.a.] : Praeger. - 2011, p. 267-292
|
Subject: | Internationales Marketing | International marketing | Markenimage | Brand image | Markenführung | Brand management | Werbeplanung | Advertising planning |
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