Brand equity : a systematic literature review
Maryam Alefpour Tarakameh, Sepideh Nasiri, Manouchehr Ansari, Maryam Goudarzi and Nazanin Jafarbekloo
| Year of publication: |
2023
|
|---|---|
| Authors: | Alefpour Tarakameh, Maryam ; Nasiri, Sepideh ; Ansari, Manouchehr ; Goudarzi, Maryam ; Jafarbekloo, Nazanin |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 4, p. 412-433
|
| Subject: | brand equity | BE | consumer-based brand equity | brand equity models | measurement brand equity | brand equity dimensions | Markenimage | Brand image | Markenführung | Brand management | Markenwert | Brand equity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.133945 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440785