Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Galina Biedenbach; Maria Bengtsson; Joakim Wincent
| Year of publication: |
2011
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|---|---|
| Authors: | Biedenbach, Galina ; Bengtsson, Maria ; Wincent, Joakim |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 7, p. 1093-1102
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| Subject: | Markenimage | Brand image | B-to-B-Marketing | Business-to-business marketing | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Arbeitspsychologie | Organizational psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009490296