Brand Equity Planning with Structuralist Rhetorical Semiotics : A Conceptual Framework
Year of publication: |
2013
|
---|---|
Authors: | Rossolatos, George |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Markenführung | Brand management | Semiotik | Semiotics |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 42nd European Marketing Academy Conference Proceedings (EMAC). Istanbul, Turkey 4-7 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 28, 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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