Brand experience and brand implications in a multi-channel setting
Robert Paul Jones and Rodney C. Runyan
| Year of publication: |
2013
|
|---|---|
| Authors: | Jones, Robert Paul ; Runyan, Rodney C. |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 3, p. 265-290
|
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781181