Brand experience and brand loyalty : a literature review
Ruchika Ramakrishnan and Anupama Vohra
| Year of publication: |
2015
|
|---|---|
| Authors: | Ramakrishnan, Ruchika ; Vohra, Anupama |
| Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 35.2014/15, 2, p. 73-86
|
| Subject: | Brand Experience | Brand Loyalty | Brand Experience Scale | Customer Experience | Service Experience | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Brand loyalty | Event-Marketing | Event marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342823