Brand experience : development of the conceptual framework and critical research propositions
Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha and Manoj Govind Kharat
| Year of publication: |
2018
|
|---|---|
| Authors: | Kharat, Mukesh Govind ; Chikhalkar, Rekha D. ; Jha, Manoj Kumar ; Kharat, Manoj Govind |
| Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 11.2018, 3, p. 340-363
|
| Subject: | concepts | brand experience | antecedents | long-term consequences | unique/memorable experience | theoretical framework | research prepositions | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011961144