BRAND EXPERIENCE - Mind the gap between brand expectation and delivery - Many companies fail to grasp the importance of aligning their brand promises with the customer experiences they deliver.
Year of publication: |
2009
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Authors: | Sant, Roger |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 40-41
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