Brand experiential value for creating integrated resort customers' co-creation behavior
Jiseon Ahn, Choong-Ki Lee, Ki-Joon Back, Achim Schmitt
| Year of publication: |
2019
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|---|---|
| Authors: | Ahn, Jiseon ; Lee, Choong-Ki ; Back, Ki-Joon ; Schmitt, Achim |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 81.2019, p. 104-112
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| Subject: | Brand experiential value | Co-creation attitude | Co-creation behavior | Integrated resort brands | Kundenintegration | Customer integration | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenwert | Customer value | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.03.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128325