Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Goksel Yalcinkaya and Tevfik Aktekin
| Year of publication: |
September 2015
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|---|---|
| Authors: | Yalcinkaya, Goksel ; Aktekin, Tevfik |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 5, p. 731-746
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| Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Produktqualität | Product quality | Ankündigungseffekt | Announcement effect | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011441456