Brand Extension Management : Analysis of Industry Trends
Year of publication: |
2020
|
---|---|
Authors: | Lee, JungKook |
Other Persons: | Widdows, Richard (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Markentransfer | Brand extension | Markenführung | Brand management |
Extent: | 1 Online-Ressource (9 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Economics and Business, Vol.3 No.2 (2020) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 5, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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