Brand identification in higher education : a conditional process analysis
Adrian Palmer, Nicole Koenig-Lewis, Yousra Asaad
| Year of publication: |
August 2016
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|---|---|
| Authors: | Palmer, Adrian ; Koenig-Lewis, Nicole ; Asaad, Yousra |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 3033-3040
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| Subject: | Brand identification | Higher education | Alumni | Experience | Hochschule | Higher education institution | Markenführung | Brand management | Studium | University education | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.01.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507901