Brand identity-driven decision making by journalists and media managers : the MBAC model as a theoretical framework
Year of publication: |
2011
|
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Authors: | Siegert, Gabriele ; Gerth, Matthias A. ; Rademacher, Patrick |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 13.2011, 1, p. 53-70
|
Subject: | Mediensektor | Media industries | Markenimage | Brand image | Markenführung | Brand management | Stakeholder |
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