Brand image and customers' willingness to pay a price premium for food brands
Year of publication: |
2014
|
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Authors: | Anselmsson, Johan ; Bondesson, Niklas Vestman ; Johansson, Ulf |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 2, p. 90-102
|
Subject: | Brand equity | Brand image | Brand loyalty | Food product | Price premium | Private labels | Markenimage | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Store brand | Zahlungsbereitschaftsanalyse | Willingness to pay | Beziehungsmarketing | Relationship marketing |
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