Brand image associations for large virtual groups
Jeffrey E. Danes and Jeffrey S. Hess; John W. Story; Jonathan L. York
| Year of publication: |
2010
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| Authors: | Danes, Jeffrey E. ; Hess, Jeffrey S. ; Story, John W. ; York, Jonathan L. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 13.2010, 3, p. 309-323
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853857