Brand imitation: a dynamic-game approach
Bertrand Crettez, Naila Hayek, Georges Zaccour
| Year of publication: |
November 2018
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|---|---|
| Authors: | Crettez, Bertrand ; Hayek, Naila ; Zaccour, Georges |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 205.2018, p. 139-155
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| Subject: | Brand imitation | Counterfeiting | Pricing strategy | Advertising strategy | Differential games | Spieltheorie | Game theory | Markenführung | Brand management | Markenartikel | Brand | Preismanagement | Imitationsstrategie | Imitation strategy | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2018.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011931420